Automating the Evaluation of Web Site User Experience - Both Qualitative and Quantitative

Automating the Evaluation of Web Site User Experience - Both Qualitative and Quantitative

Balancing Quantity and Quality of Usability Data

When assessing Web user experience, two major questions arise: what group of users will be studied, and what kind of data will be collected? The answers to these questions are interdependent, as well as dependent on the resources available to the researcher. This interdependence usually results in a trade-off between the quantity of data collected and the quality of that data.

Author: Regular Articles
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